The Story Behind Porsche – Innovation to the Limit


14 Jun

All grand inventions start out as ideas, a scribble on a notebook or table napkin, so to be an inventor, you need ideas. Everybody in the whole word have ideas popping in and out on a regular basis So if people have ideas all the time, the question still remains, why aren’t they inventors? But dormant ideas that rest inside the mind of a person does not automatically make them an inventor. It needs to turn into something, it needs to manifest into our physical world, whether it be an appliance or a machine. It’s the hard work that gets put into turning one’s ideas into an actual object, be it making prototypes or simply taking it for a little spin to see whether or not it will work try seeing this for more info.


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But today, we will not be talking about inventing and inventions as a whole but rather, a story of a very successful one and its great for you to check it out! And that invention is Porsche.


How on earth did Porsche become such a well known and sought after luxury brand that it is today? Did the Porsche Panamera bring the name into the big league alone? So get your pencils and spreadsheets ready because we will be looking at how Porsche changed the very definition of luxury forever.


Robust Function mixed with sleek form.


The new word of the day is Horological. It simply means the study of time’s measurement.


Luxury car brands are known for collaborating with watch makers to release high quality watches that take inspiration from cars. But there is no other company that has dived into horology the way Porsche did.


Porsche has completely reshaped the watch industry with their dedication and craftsmanship. How did they do this you might ask? By merging both function and form into one beautiful piece. This is the exact philosophy of design by Bauhaus. They say that an object’s form cannot be separated from the object’s function and this applies the other way around also. Make sure to click here for more info!


Ferdinand could not settle with just making cars. He wanted to take his design skills to the next level.

He set out to follow his dreams, leaving his family’s business behind and started Porsche Design. And what is his first product you may ask? A simple wristwatch.


Back in 1972 and before nobody was wearing black wristwatches. Ferdinand saw all the shiny gold or even some leather watches and he felt like something was lacking. Thus his first creation, a black steel faced wristwatch that featured a bracelet and it was a hit.


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He didn’t think of any fancy names. His wristwatch was named the Chronograph. The design was inspired by Airplane gauges.


You need to simply give an analogue watch a quick glance and instantly know what time of day it is. The black steel face with the white markers did that perfectly.


It’s a timeless classic of a design. The watch still looks just as fresh as it did many years ago.


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